MARKETING OPERATIONS
CONSULTANCY
THROUGHLINE.
20 yEars.
both sides of the table.
.png){kind=logo}
Brands bring work in house, hire great people and buy the tools.
Agencies win bigger clients, add headcount and add software.
Either way, the work still moves slowly and costs too much.
That’s not a talent problem. That’s an operations problem.
Every marketing organization has one thing that makes everything work — a single connective thread running through strategy, execution, people, and process.
When it's there, work moves. When it's missing, nothing does. That thread is the throughline. And building it is what I do.
OTHER CONSULTANTS TELL
YOU HOW IT SHOULD WORK.
I'VE spent 20 years making it work.
FOUR WAYS IN.
ONE OUTCOME. MARKETING THAT RUNS PROPERLY.
Most marketing organizations, in-house teams and agencies alike, have more creative capability than their operations can support. The work slows down, costs more than it should, and nobody can pinpoint exactly why. That’s almost always an operations problem, not a creative one. Brands start with one of the four ways in below. Agencies bring me in as a fractional COO or Chief Production Officer, or hands-on as an executive producer on the work itself.
THE DIAGNOSTIC
FINDING THE PROBLEM
In a short period of time, you'll know where your marketing operation is breaking down and what it's costing you. Not a vague assessment. Not a deck of recommendations you'll never implement.
A prioritized list of exactly what to fix, in what order, with a clear picture of what it's worth to fix it.
THE BLUEPRINT
BUILD IT RIGHT THE FIRST TIME.
A 90-day build from the ground up: a brand’s in-house agency, or the production and operations engine of an independent agency. Org structure. Workflow infrastructure. Team model. Technology stack. Agency and vendor relationships. Built properly from day one so it actually functions at scale, not just on an org chart.
THE REWIRE
AI THAT ACTUALLY WORKS.
The difference between AI that changes how a team works and AI that gets purchased and quietly ignored is almost never the tool. It's the workflow design around it. I redesign how your team, or your agency, makes campaigns from brief to distribution with AI built in at every stage that makes sense. Built on real implementation experience at Amazon where we ran AI-driven video production at catalog scale before the industry had a name for it. The result is measurable — not theoretical.
THE SELECTOR.
KNOW YOUR INVESTMENTS.
Most brands evaluate agency scopes, estimates, and contracts without ever having written one. That information gap is where unnecessary cost lives — not because anyone is being dishonest, but because the two sides of the table have very different visibility into what things actually cost.
I've spent twenty-three years on the agency side writing the budgets, structuring the estimates, and drafting the contracts. In that time I've managed agency agreements ranging from $500K to $8M annually across holding company agencies and independents.
Now I help brands read them from the other side. You'll know what's standard, what's negotiable, and what to push back on — before you sign anything.
HERE IS WHAT ACTUALLY HAPPENED.
100-PERSON MARKETING
OPERATING MODEL
BRAND SIDE
A major brand had 100 marketing people, a relationship with a top agency, and no clear picture of how work actually moved through the organization. I designed the full operating model — how goals flow from the C-suite into campaigns, how the in-house team and outside agencies work together, how AI integrates into the workflow, and how performance gets measured at every level. They now know exactly what they're doing and why. Full case study details available upon request.
Production & Operations Infrastructure
INDEPENDENT AGENCY
An independent agency needed an operational model that could scale without adding headcount. I built the production infrastructure, project management systems, and AI-driven workflows from scratch. 18% reduction in production costs. 20% increase in creative output. 30% reduction in project timelines. Same team. Better system. Full case study details available upon request.
BUILDING AN IN HOUSE AGENCY
BRAND SIDE
We needed video content across hundreds of high-revenue product pages. Traditional production couldn't move fast enough or scale wide enough. We built a proprietary AI-driven system using 3D scanning, AI voiceover, AI scripting, and a reusable filming methodology. Strategy driven by actual product return data — we answered the questions customers were asking before they could ask them. Returns went down. Revenue went up. The system ran itself. Full case study details available upon request.
PRODUCTION & POST-PRODUCTION COMPANY BUILD
HOLDING COMPANY AGENCY X 2
Multiple agencies needed to produce content faster and with reduced costs for brands. I built and led production company and post-production offerings within two major agencies inclusive of film (TVC, OLV, Social), post-production (editing, visual effects, motion graphics, sound design/mix, voice-over, music, color, finishing), and photography (art production, art buying). Full case study details available upon request. See recent production work.
BUILDING AN IN HOUSE AGENCY
BRAND SIDE
We needed video content across hundreds of high-revenue product pages. Traditional production couldn't move fast enough or scale wide enough. We built a proprietary AI-driven system using 3D scanning, AI voiceover, AI scripting, and a reusable filming methodology. Strategy driven by actual product return data — we answered the questions customers were asking before they could ask them. Returns went down. Revenue went up. The system ran itself. Full case study details available upon request.
100-PERSON MARKETING
OPERATING MODEL
BRAND SIDE
Designed the full marketing operating model for a Brand's Marcom group and in-house agency — team structure, workflow design, strategy & planning, goal-setting frameworks, and reporting infrastructure across a 100-person marketing organization. Built to actually work in practice, not just look right on paper. Full case study details available upon request.
PRODUCTION & POST-PRODUCTION COMPANY BUILD
HOLDING COMPANY AGENCY X 2
Multiple agencies needed to produce content faster and with reduced costs for brands. I built and led production company and post-production offerings within two major agencies inclusive of film (TVC, OLV, Social), post-production (editing, visual effects, motion graphics, sound design/mix, voice-over, music, color, finishing), and photography (art production, art buying). Full case study details available upon request. See recent production work.
Production & Operations Infrastructure
INDEPENDENT AGENCY
An independent agency needed an operational model that could scale without adding headcount. I built the production infrastructure, project management systems, and AI-driven workflows from scratch. 18% reduction in production costs. 20% increase in creative output. 30% reduction in project timelines. Same team. Better system. Full case study details available upon request.
20+
$150M+
THROUGHOUT
CAREER
4
WAYS IN
0
ONE PERSON. TWENTY YEARS. BOTH SIDES OF THE TABLE.
PHIL PESSARO, FOUNDER
PHIL PESSArO, FOUNDER
718-986-9117
phil@throughlineadvisor.com
